White Friday UAE 2026: dates, Yellow Friday on noon, and how to check a deal

Last updated: November 5, 2026

Disclosure: PricePing makes this guide, and PricePing is one of the trackers it mentions. PricePing is not affiliated with Amazon, noon or Namshi. Facts about their sales come from the pages in Sources, checked on November 5, 2026.

The short answer

White Friday 2026 is Friday, November 27, with Cyber Monday on November 30. We found no published 2026 sale dates for Amazon.ae, noon or Namshi, so any date you see for them today is a forecast. Last year Amazon.ae and noon started about a week before the day, on November 20, so add what you want to buy to a price tracker now. By the time the sale opens you will know the normal price, and can tell whether the deal beats it.

What each store calls it, and what is announced

Store	Sale name	2026 dates	Last year
Amazon.ae	White Friday Sale	Not announced. Its White Friday page is titled for 2026 and says only that the sale is usually around the last Friday in November, with early access for Prime members	November 20 to 30, 2025
noon	Yellow Friday	No dates found. noon's own site blocked our check, and we found no 2026 dates in regional press	November 20 to 30, 2025
Namshi	Not confirmed for 2026	No dates found. Namshi's own site blocked our check	Property Finder listed a “Black November” sale, November 24 to 29, 2025. We could not confirm it with Namshi

One past pattern worth knowing: in 2022 Amazon.ae opened to Prime members at midnight on November 20 and to everyone else on November 21, a day later. Its White Friday page still promises Prime members early access, so a non-member may see a deal start a day after a member does.

The names you will see

White Friday: The usual Gulf name for Black Friday, and the one Amazon.ae uses. Amazon’s stores in Saudi Arabia and Egypt use it too. Khaleej Times says the name came to the Arab world in 2014.
Yellow Friday: noon’s own sale, named after its yellow brand colour.
Black Friday: Still used by many shops in the UAE. It is the same period of sales.
Green Friday: A different idea: Khaleej Times says e& started it in 2019, and that some UAE brands use it for more eco-friendly products.
11.11: Singles’ Day, on November 11. It comes first, so it is a useful price to note before White Friday. The coupon site Almowafir listed an Amazon UAE 11.11 sale running to November 12, 2026.

How to check a White Friday deal

Add the product now. A price tracker can only compare the sale price with prices it has already seen. Add it before the sale opens, not on the day.
Note the 11.11 price. If a product is cheaper during 11.11 than during White Friday, you have your answer.
Add the same product at other stores. Many products are sold at both Amazon.ae and noon. In PricePing you can add the other store’s link to the same product (up to five stores per product), and it marks the best price.
Read “up to 70% off” as a ceiling. That figure is the best discount in the whole sale, not the one on your item.
Keep bank offers separate. Amazon.ae’s past White Friday sales added instant bank discounts. Those depend on the card you hold, so compare the shelf price first.

For the checks in full, see are Black Friday deals real? The UAE’s consumer law also has something to say about fake discounts: see how to spot a fake discount.

Tracking prices in the UAE

PricePing, the price tracker app for iPhone and Android, reads Amazon.ae, noon and Namshi prices in the store’s own currency. Share the product from the store’s app or your browser, choose Any drop, Below a price or % drop, and get a push notification when a check finds it. Stock alerts, on by default, tell you when something sells out and when it returns. A short flash deal can start and end between checks, so don’t rely on any tracker for a deal that lasts an hour.

There are free options too, such as DeserTracker and Kanbkam. Keepa and Google’s Track price don’t cover the UAE. The full list is in price tracker for the UAE.

PricePing’s US prices: Personal (20 products) $4.99/month or $39.99/year; Power (50) $7.99/month or $59.99/year. 7-day free trial on monthly plans. US prices. The App Store and Google Play show your local price.

PricePing’s limits, honestly

It is a subscription with no free tier. Monthly plans start with a 7-day free trial; yearly plans don’t have one.
Price history starts when you add a product. It can’t show what the price was last year.
Prices are checked at least once a day, not every second, so alerts are not instant.

Questions

When is White Friday 2026 in the UAE?

Friday, November 27, 2026, the same day as Black Friday. Stores set their own sale dates around it. In 2025, Amazon.ae and noon both ran from November 20 to 30. As of November 5, 2026, neither had published its 2026 dates.

Is White Friday the same as Black Friday?

Yes. Amazon.ae says White Friday Sale is the name it uses in the Middle East for the Black Friday shopping season. Khaleej Times says the name came to the Arab world in 2014 and reflects Friday's standing as a day of worship.

What is Yellow Friday?

Yellow Friday is noon's own name for its biggest sale of the year, after the brand's yellow. It overlaps with White Friday. In 2025 it ran from November 20 to 30.

When does Amazon.ae's White Friday sale start?

Amazon.ae had not announced it as of November 5, 2026. Its page says the sale is usually around the last Friday in November and that Prime members get early access to all deals. In 2022 Prime members started on November 20 and everyone else on November 21; in 2025 the sale ran from November 20 to 30.

When is White Friday in Saudi Arabia?

White Friday 2026 falls on Friday, November 27 in Saudi Arabia too, but each store sets its own dates. Amazon.sa's White Friday page is titled for 2026 and showed no dates on November 5, 2026.

Does Namshi have a White Friday sale?

Khaleej Times listed Namshi among the stores to watch for the 2025 sales, and Property Finder reported a Namshi sale called Black November. We could not read Namshi's own site, so we can't confirm what it will call its 2026 sale or when it will run.

Are White Friday deals real?

Some are. We know of no independent study of Gulf stores. UK research on Black Friday found that most products were the same price or cheaper at other times of the year, so check each deal against the product's own price history instead of the crossed-out price.

More guides: Black Friday price tracking, are Black Friday deals real?, how to check the price history of an item, Amazon.ae price tracker, noon price tracker, Namshi price tracker and the price tracker app for Android. All guides are in PricePing guides.

Sources

Try PricePing on iPhone or Android. Share a product link from almost any store and get a ping when the price drops. Monthly plans start with a 7-day free trial.